TECHNOLOGY · PRODUCTS
China Targets 84% Share of AR-HUD Production by 2031
The country's display manufacturers are positioning themselves to dominate the augmented reality head-up display market for vehicles as automakers accelerate cockpit digitalisation across price segments.
KEY TAKEAWAYS
- ·Chinese manufacturers are projected to produce 84 per cent of global augmented reality head-up displays for vehicles by 2031, concentrating production in a single country.
- ·Declining component costs and integration with driver-assistance systems are pushing AR-HUD adoption beyond luxury vehicles into mid-range electric models priced below USD 30,000.
- ·Global automakers face supply-chain decisions similar to those for battery cells, while European and Japanese suppliers consider joint ventures or risk losing market share.
Cheng Wei-Lun · 3 min read
